Sparrow's new brand identity
Over the past year, we've made remarkable progress
toward our vision—to be recognized as a national leader in quality and
patient experience. Our successes have included earning Magnet recognition and
introducing new partnerships with Michigan State University and Thoracic and
Cardiovascular Institute
(TCI).
Our new brand identity reflects these exciting
changes, and helps to unite Sparrow's campuses and locations, service lines and
affiliates under a single Sparrow banner and single brand identity.
Interlocking rings
The rings symbolize the energetic movement of multiple
parts coming together, the concept of One Sparrow and the unity of:
- Caregivers and Patients
- Clinical staff and the Associates and Volunteers who support them
- Heritage and vision
- Quality and Patient experience
- Sparrow and Michigan State University's three human health colleges
- Sparrow and the mid-Michigan region
Color palette
The vibrant green palette signifies health and
growth and freshness and renewal. The darker tones lend a sense of grounding and
strength in recognition of our rich heritage.